Archive for the ‘Popular Culture’ Category


Instantaneous responses of online users to an object of attention in the Internet can make that material viral and so help the source achieve its intent –  hits for virtual stardom.This aim is not easy to achieve. Network metrics are now available to monitor which are potentially viral for corporations to plug in advertisements.

The Internet as a communication platform allows for any user with access to available free or paid applications to create, upload, download, post and share videos, photographs, texts, music and other programs. What we find now online are various displays that appeal to our multiple senses. Everything is seeking attention, in any form measured in terms of hits, views, reads, likes and shares.

The web is an interconnected network of information. When users connect and access any information in the Internet, others will surely know that behavior. With cloud networking technology, virtual platforms or websites have advanced into a more interactive social community. Business entities have interest on these online sites to connect to the users and market their products.

Consider Youtube, blog sites, and Facebook. In YouTube users can take advantage of its utilities and people can comment and share the videos to anyone else. In Facebook, advertisements are placed on the sidebars of your wall, and with those people or organizations you subscribe to. Sometimes, you will receive notifications of advertisements from your friends, and your friends are using them as well to market their own products. There are bloggers too who write for advertisements, just pay attention to the links and pop-ups aside from the obvious display ads in their site.

The Internet is a hyperreal market, where the users are potential consumers. There the demand for information is heightened by the frequency and the adjunct elements of interest in the displayed attention object. Value to the display object is added when attention is put to it. More views, more shares, more likes, more comments, more backlinks means more hits.  Those make the source an instant online star, and business wise could earn a lot from it.

 

Passing the Virus On

Instantaneous reactions result from our immediate perception of the display object. “Awesome”, “This gave me goosebumps”,  “Nice”, “good”, “OMG”, “WTF is this?”, “Darn”, “That’s not true”. Those are several of the comments tagged to a viral photo, video, message that we could find in an online social network are public site. Whether we react positively or negatively to the object on display, our consequent response to “share” that.

Online, we still bring our human side as social individuals. We feel and react with and towards another. When we see that someone “liked” what we posted, our esteem is affirmed. When comments  go deeper to tell something about our character or personality, our identity is validated, so we try to sustain such behavior. If we do not get any response from others, we tend to find ways to get their attention with another post, shout out or anything we could share.

Because we are social individuals we share. Since sharing is free, uninhibited and unregulated in a social network and in most interactive sites, we immediately click the like buttons or the share buttons. This reaction is instantaneous. Most often, we do not think and rethink of the consequences our online behavior could have on others. We are not much aware that we make an online display object viral by that instantaneous response.

Then after awhile we realize that we were so ignorant and irresponsible of our actions. That we merely followed bandwagon even if we did not know where it came from and where it is really going. We justify our actions as correct because we know others did the same thing. It is always easier for us to just get along what others are doing, but rarely do we pause and think about what we were doing.

The Internet is a potential source for anyone to make a name for his/her self. It is a potent media to lash on other people. It is an easy source to spread information or any display object like a virus. However, we need to know the source of the information or the material we are sharing, and also their intention, before we make our little individual online space a node to transmit that to our network members. While everyone seems to be interconnected online, we have to be more responsible.

 

Caught by the Virus

More and more people are getting online. With Wireless Broadband technology more accessible, and mobile communications getting cheaper and more adaptive for online usage, the web has more users connected to a network.

There are two posts in this blog, which I have earlier written, one about a campaign in Facebook dubbed as “invasion of memories” that went viral, and another is on “scampaigns” or “scare” messages that had many panicking about the nuclear radiation coming from Japan when it was hit by a tsunami. However, just recently while I was not busy replying to emails, comments on my blogs or shout outs, I have suspicions as well as criticisms to two videos being shared in my social network.

Malicious Dadalicious – The first video is about how to have a Benilde Accent“. This came infuriating and insulting to many students and faculty members of the school. In this video uploaded in Youtube, a girl named “Dadalicious” tried to tell her story of encountering a student from the said school, whom she despised because of her accent which the girl described as pretentious and characterizing that of Captain Hook’s. She probably wanted to make a funny video and create a name for herself, but she was irresponsible to name a specific school and even identified her friend’s name.

The students from the said school are active online users, and so some of their teachers too. Affected by the video, their instant response was to comment about it, and post their comment in their own Facebook walls. In 24 hours, it had 8,967 visits in YouTube, including my two visits. How this got to a Benildean’s attention must be intentional, if not a curious user must be searching about “Benilde” and unhappily stumbled on this video. Only one graduate of the same school directly replied to it using the same technology.

The video content as per its message was offensive to some, but only one Benildean replied in a video format, while others kept on sharing the said video. Now in this case, the affected ones (offended or not, having the purported accent or not) or just the concerned members of the school’s community are contributing their share by keeping the “link” in their walls. They are making Dadalicious, whose intent was malicious, rise to infamy.

What made this video “viral” though it really is not as per social network metrics, is that it appeals to the emotion with a particular bad taste. It is is insulting and outright directly hitting on some group of individuals. Naming the student or the school are offensive tactics to get some response, practically when it is making a faulty generalization by stereotyping the whole for an impression about a single individual. It was rude, unethical and irresponsible, but since the degree of offense is not immediately obvious to an online user, it stirs curiosity.

Random Girl Video – Another video on YouTube is getting a plenty of hits, likes and shares over Facebook. This video shows a girl singing in videoke at a certain mall. Indeed she has a beautiful voice. The video as of the time of this posting has 373,585 views. Behaving like the others in my network, I checked the link from their wall, because it has been frequently appearing and the video is getting “nice” reviews. But, I reserve some suspicions.

Why would a talented individual keep her face off the screen, like keeping her voice to be heard by everyone else? When this girl has that beautiful voice, she should have auditioned in the proper venues? Is it just because, the video was taken by some random person who happened to like the way she sings and caught it and uploaded it without her knowledge? Does she want to be a sensational hit over the Internet or just happened to be unsuspecting of the said video? There are a plenty of questions as to the intent of displaying the video.

The elements of surprise and mystery are in that video. The voice was brilliant but had no face in it. Anonymity made users more curious to know about the “random girl” and to hear her voice. However, in the same video the name of the “random girl” appears. If you search her name in Facebook, you will find a fan page where you can subscribe. If I am not mistaken access in altering or adding any content to the video is restricted for the owner of the video only. The owner of this video was able to identify the “voice” and his video was a hit. The elements to get the attention of an audience “hungry” for objects of attention were just right there to get such number of views.

It must be sheer surprise for the source of this video to capture it and upload it in YouTube. So far, he has uploaded 137 videos in the site, but only this video has gotten that huge number of views within one week. That video has helped the “random girl” get the attention of online users, that it was even supported Yahoo Philppines SHE.

 

Display and Attention

Sources of any display online are there for the users attention. They want comments, likes, views, reviews, shares. Advertisers prey on users’ creations shared online, and they are out there vigilantly monitoring the behavior of the online users. They are in the lookout for what is hitting the meters that measure audience share and responses. Those who gets the right number of hits become an instant star.

Traditional media like the television, radio and print are also capitalizing on the potentials of the social media. In some news nowadays, their source of information and materials are those posted online. They are also in the lookout for trends in the Internet and they broadcast this in their news reports. Likewise, online writers, bloggers and copywriters are also immersed in wave of information transferred over the Internet.

The primary reason of display is to get attention. However, online users have selective responses and filters towards materials on display. Despite their possible instantaneous affects, they also have values to make judgments and decisions.  Online users, the active and more so the inactive, would like to be updated, and they have to that tendency to the ride the waves of attention poured into a specific displayed object. The users’ behavior are affected by the many other elements in front of their screen and so with the task they are doing by that time.

So, it becomes more probable that online users tend to take actions that they regret later on. Hitting the keys and clicking the mouse are really easy, being more responsible doesn’t operate that way regarding our online behavior. We need to be responsible with what we share online, as we do not have the control of who can get this and how they will use it, and in most cases, links provide permanence to what we post online.

Advertisements

This month, just before the start of the Philippines’ hosting for the meeting of the Board of Governors of the Asian Development Bank (ADB), the Philippines’ official tourism campaign was launched through CNN, American-based international news network. The campaign bills the slogan “It’s more fun in the Philippines” to invite for local and international tourists.

Viral, youthful and vibrant – simply rolled as fun. That describes what makes this campaign a click. Prior to this campaign, the Department of Tourism in the previous administrations had “Wow Philippines” and then “Pilipinas Kay Ganda”. The country is indeed amazing with regards to its people, its diverse flora and fauna, and in its exhilirating natural beauty. Sadly, most Filipinos have not seen all these so far. The campaign is just a click, although it is questioned as to its originality, being the same slogan used by Switzerland in its 1951 tourism campaign.

The campaign is viral, simply because it was initiated to involve the public for a certain cause with the least cost. Launched in January 2012, it asked the Filipino people to make their say about what they think is more fun in the Philippines. The campaign was simple, people just need to tag the slogan and create their own to an original picture that shows tourist attractions in the country. That was fun because it gave the Filipino a voice, and that the campaign went overboard the traditional brainstorming among ad experts. It went viral through the Internet that engaged the young digital natives.

The advertisement launched presented a youthful perspective on what’s fun in the Philippines. Possibly those pictures posted online were taken by young people, since the process of laying over text to a picture is more common to those generation. The ideas are fresh, very inventive and innovative, something that only the non-traditionally thinking could have made up, just like that of “status update”, “high five”, “mountain biking”. Such are things related to the experiences of the youth.

Nonetheless, the images that go with the messages may not necessarily connect, but they do appeal to the various senses of a tourist. Youthful and vibrant as the images and tags are, the campaign reaches the target tourism market so well, expanding from its regular market of retirees and elderly to the hip and preppy generation. It does invite also the locals to experience the fun in thier own country.

The advert presents images from across the country, its festivities, party, natural wonders, activities to do in the beach. Such images are enticing to anyone to simply let go of worries and stresses, and just have fun while going around the Philipines. Atop these, the element of humor was wittingly applied. The technicalities of the video editing was simple ending it with “what else to see?”. The music was upbeat but not irritating to the ear. Overall, it was an awesome advertisement to boost Philippine tourism.


The Way of the Cross is a religious ritual Filipinos do during the Holy Week.  This can be done at one stop in a single church. But, for penitence’ sake, devout catholics extend this into a Visita Iglesia, where they would read the novena by visiting several churches. Sometimes one station per church.

I didn’t join my family for the visita iglesia, because I would want to hang out with my PhD classmates. I thought Bonifacio High Street would be dull, but to my surprise it was just full of people. People were lining up, families and friends. Curiousity pushed me to check what people are up to. What caught my attention was an Art Installation of the Way of the Cross, at the middle of that posh and classy shopping center.

It has 14 interactive stations, postmodern representations of the way of the cross. It uses non traditional art multimedia, glass, plastic bottles, stones, wood, metal among others. Music is also played in the background. It didn’t have any face of Christ, neither Biblical passages. Instead, on the black panels that served as post for each station, were literary excerpts that describes various author’s constructs of each segment of Christ’s passion. After each, description is a writing about how that segment of Christ’s passion applies in one’s life.

I didn’t have the chance to check all the 14 stations, but my eyes were really fascinated with what I saw. There is a station on Christ’s betrayal where the penitent needs to pick up a pebble, as representation of someone he has hurt in life. There is a station, where people can experience carrying a huge cross and moving it from one point to another. There is a station where the penitent would hit a nail with the hammer, on a huge slanted black cross.

It is an innovation, that blends well to the contemporary times and the culture of people. It challenges the people of the same moral, religious and spiritual reflection in an artistically interactive way. While there were still those who would read their novena’s at each station, others would just read what is presented to them in the panels and take the act suggested.

On the shirts of those assisting the pilgrims was a print that says “Church made simple”. This to me sends a concrete message, that the Church is not really about dogmas, that the church is not a house of stone, but a congregation of believers. The Church in the ebb of times ought to evolve to have meaning on people, reverberating the same Gospel in ways that present generation of believers would be able to understand.

In a society, where individuals are given control of things at the touch of their fingers, this art installation brings a new face to religious practices. In a society of people whose multi-sensory perceptions should be stimulated before they could understand, this reinvention of a religious tradition brings people back to their sense of spiritual self in a postmodern way. It is hard to determine though up to what extent will this work though.

While that place is full of pilgrims doing their penitential way of the cross, at the sides the restaurants are full of diners, eating and drinking with gusto. There’s a festive mood. I, myself was there not to do penitence, but to hang out with my friends. Religious tradition anyway is but a practice. True religion is an expression of faith to unseen God who came into flesh to bring salvation to all. With that my altar of faith is not limited to a specific place or time.


Billions of people have access to online social networks. Facebook, MySpace and Multiply are among the many social networking sites available for anyone with Internet access. Purposively, they are functional in many ways, but as a glass house of interconnected users, these platforms serve as space basically to see and be seen and to interact with people in a borderless and timeless spa.

Privacy is utmost important to almost everyone. Socially, privacy is an individual right. Psychologically, it is a construct of self-preservation from others. These are contradicting forces that should constraint anyone from joining an online social network. Being in a network makes one a part of a virtual open communication space that is vulnerable to make one’s private life obvious in the public.

Privacy and security are intertwined. One whose privacy is invaded may tend to feel less secure. While individuals have their own sense of security, the security features of a social network may not necessarily meet all one’s requirement. Privacy breach is a security issue. This could lead to stalking, malicious or fraudulent transactions and even identity theft.

While social network developers have the responsibility to put in security devices in the network, the accountability of protecting one’s life and valuable information rest on the social network user. Social networks have functions to publish information from personal facts to the location one is at an instant. It is optional to place these information, and access to these can be limited only to those in one’s network.

However, there are features that identify the user to other users. To illustrate, an FB user’s homepage may be locked for other users, down only to one’s name and avatar. Personalizing one’s wall with one’s picture is one possible way to be identified by other users. The network provides another function in that page to allow for possible connection with that user. Here, the owner of the page has the right and the responsibility to give access to anyone outside his or her network.

With search engines built in the network, any user can find another user. This may take awhile depending on the information made available for the searcher. With millions of profiles in a social network, the searcher will have to be patient in browsing all those results or should be more clever in narrowing down the search terms. With this feature, privacy if that is not being able to be found in a social network is not possible.

Social networks are platforms that connect a user to another user or to multiple users, intantantaneously. Privacy, then, is one’s responsibility. A user may possibly send an invite for a friend to get access to one’s network. The owner then should be able to assess and make a decision whether to accept that person’s request or not. Without really doing some background check on that person, the network may become vulnerable to spams that come through bogus profiles.

One young user, at the age of 8, has in his profile a link that connects to gay porn site. This child does not seem to have any malice or sexual interest yet at his age. His father also has a social network account and is his friend in the same site. But, the father does not seem to be aware of that link in his son’s profile page. Has this child placed the link personally, or someone who had access to his account did for him while he was not aware of it at all?

Full privacy is not possible in social networks. That would be damn right anomalous. The only way to free one’s self from being exposed and vulnerable to other online social network users is not to join any social network at all. The next case then, is whether an account is totally deleted once a user opted to shut it down? Anything and every information people put about their selves can be accessed and used by some total stranger. The permission for that was granted through the social network once the user signed up for an account.


Online social networks, specifically Facebook, have provided people across the world free, accessible and interactive communication platform to present one’s self to others and get the attention of the many other people, and connect even disenterested parties into hyperreal communities. Trending now are calls for reunion, homecoming, assemblies and other gathering of sorts. Here is man’s conquer of the virtual world, extending his territories with technology and so extending his identity.

This phenomenon was made easier when Facebook introduced its group application. Although, prior to this `official’ pages were already in. Here, anyone can open an account, invite and add friends, and do the same stuffs an individual can do in his wall. The group application allows any user to link with other groups, add friends, chat, post multimedia and other documents. Any member of a group can add anyone, unless the moderator kicks someone out. The power here is shared by the moderator to every other members of the group.

Facebook, as a social network, has just become a platform for group interaction and socialization. This manifest in how people are using the tool to connect with a number of people as long they are in the group’s site. Facebook has stepped up from one-to-many networking site to a many-to-many networking site with the introduction of the group application. In this manner, control or moderation is less attended and power is redistributed and shared by all members. Such is what Jurgen Habermas theoritically  describes as an ideal speech situation in the public sphere.

The said technology for group interactions is not new. The earlier versions of the chatroom like that of the MIRC served the same function. But because of the vulnerability of the platform to be intruded by viruses, it slowly got out of the picture. Well, Facebook has to take responsibility for that as well. The hyperreal communities have become more evidently active nowadays. The term hyperreal, according to Baudrillard is the meshing of the virtual and real, so intricately intertwined that the boundaries become gray and the distinction between the real and virtual becomes more ambiguous over time.

Because of the convinience, benefits and advantages of using technology in reaching people and getting them to the discourse process, openly and freely, people have taken the liberty to ‘join’ and be a part of the hyperreal communities. Here, they get updates and they get to interact with a lot of people, even those they do not know or have never had physical contact with. To them, they are in social interaction, just the same as that of the real experience of social interaction. Likewise, they bring their experiences in the virtual world to the real world, or vice versa.

Hyperreal communities are social groups of individuals connected through an information communication network, bound by a common interest, purpose, situation, experiences or identities. The motivation of the members to be in the network are likely to be shared to keep the network active. Performative communication through display and attention keep the line of social exchange alive. Messages posted on the group’s wall or chatroom have to appeal to the various interests and sensibilities of the members or else, communication becomes static.

Because rules and roles are undefined in these communities, unless the moderator establishes so with the agreement of other members, some unexpressed expectations can lead to conflict. This entropy can start from two individuals and then other members will be affected emotionally and psychology. Then, there will be regroupings in support of the parties in conflict. There will also be arbiters and peacemakers. In worst situations, members who do not conform to the ambiguous ‘norm’ will be unfriended or removed from the group. But, due to the vulnerability of technology, the deviant who was casted out can join the group with another identity to shatter the group dynamics again.

The connection established in the virtual community has strong links to the interest of the physical social world. Connection, that is. But the purpose will vary. For socieities that have high collective values, connection in either of the two worlds are esential to one’s esteem and the group’s esteem. The value of unity, cammaraderie, or fraternalization are significant to be projected in the members of the group. When these are violated, group members may lose interest to sustain membership. Distancing and withdrawal are still easy options. Being silent is manifestation of such, when participation in the exchange is construed as engagement and interest.

In the meshing of worlds in the hyperreal communities, the identities of individual members are transcended to cut across the two world. Hence, actions or one’s communicative behavior in the virtual world represents the identities of individuals in the phyisical world. In their exposure to the virtual world, their identities are transformed as well and they bring such back in the physical world. Assuming one opens a group for a clan, based on one’s surname, members who joined the group will feel proud to notice how the imagined and reconstructed ‘clan’ has increased.

New patterns of relationships are developed. In the Philippines, when the natives were given surnames, it was more likely that surnames will be repetitive. So, one can be surprised that there is another family or clan with the same surname from other islands. But with this mere identification, the family is reconstructed. Stories will be told, people will speak in different languages, and there will be no physical semblance at all shared by all those people. This reconstruction of the ‘clan’ goes beyond paternal or ethnic lineage. Even if stories told dont’ match with stories lived, the fantasy in the virtual world can keep the members together, in a while.

It is interesting to inquire on why people open groups and seek connection. Have the people been so tired in their physical world? Have they been so disconnected that they are pushed and pulled to utilized online technology to create virtual connections? How much of these virtual connections live to their purpose of building communities? How long will they be there and how are members affected by these hyperreal communities?


   

Fun, fun, fun. It is awesome at first to see someone planking, lying facedown with a stiff body on something and taking the risk a step higher. This phenomenon is a new craze among younger people, and those amused would also like to try – for fun’s sake and the thrill of the experience. As to why they do what they do is an interesting inquiry. Nevertheless, looking at this behavior in an outsider’s point of view leads to consider some basic insights of our communicative social behavior.

Planking as an action sends a message to the observer, as it is a form of self-expression approved by its audience. Approval comes in the form of amazement, amusement and excitement to the spectacle. Unlike the previous form planking in earlier societies of Haiti where it is used as a social punitive act for the deviant, plankers today deviate from what has been done by another planker. They take the risk higher as a spectacle to get audience attention.
 

It’s triple fun for a planker to get some attention. First, plankers demonstrate a skill or a talent of being able to control their body into a stiff position on and over something that virtually defies gravity and phyisical force of balance. Secondly, plankers feel social approval through the appreciation and amusement of their audience at the time of their performance.  Thirdly, plankers find more attention when their act is captured in pictures or videos and posted online. Planking, seemingly turns out to make at an instant a celebrity out of an ordinary individual.

According to sociologists, a craze characterizes a collective obsession, which is interchangeably referred to as a fad or fashion. Thus, we can understand planking is but temporal until it reached a saturation point that almost everyone has tried it and did not really get satisfied with at a latter time. In this craze, the involvement of other people is influenced by their perception to the act and their attitude towards doing such act. For the fun of it, many would try, and those who have tried planking, if they are gratified would continue for a certain period of time to better their feat. Online planking communities are even growing from the various parts of the world.

   

That is where obsession comes in a craze, it goes on until an alternative comes in to gratify that need for self-expression and attention. In one way or another, planking provides these young people to deviate from their routine. They may have gotten bored of their life in the virtual world, ultimately they find the gratification in going back to the real social connection by performance in the public sphere. Plankers most often do not this alone, they do it with some peers because of the risk and they do it publicly because they intend to be noticed.

Since it is immediately understood as form of a unique and amusing self-expression. Even authorities, like that of teachers in schools, do not really mind their students from doing it right there in their face. While planking does not really take much time, it is mostly unnoticed until the act is published in the Internet. There’s some risks in this craze,because they are taking the feat one step too far for their fatal death. Plankers should be aware of to put some limitation in their form of self expression. A young man from Australia plunged into his death planking on a balcony rail from the 7th floor.

Theoretically, planking is a craze resulting from the gratification through display and attention that one gets into. This daring phenomenon, in the context of our high tech-high touch world, shows how the younger generation desires to be liked more in the online world by performing in the real world social sphere. As planking is an Internet craze, most of the plankers got their interest to this phenomenon by appreciating it from the online media. Then they use the social world as platform for their performance simply to get the attention of the people in the virtual world.


Hermes Birkin, Louise Vitton, Lenovo, Mac Ipad, Pontiac, Ferrari, Chevrolet, Mercedes Benz, Lacoste are just some of the products with obvious subliminal advertising intent in having exposure in the Transformers 3 movie.  To some movie goers and Transformers the other product brands may not be well so obvious more than the popular car brands and models that transform into Autobots.

Movie and television show inserts are a recent marketing strategy. From a time, movie and television show producers are more concerned of the quality of film or shows they create. Although, they seek advertisement to help finance the production, they are also careful in hiding or smudging brands or logos of commercial products that may incidently be needed in the production design as props.

But the airtime, attention span, and interest of the audience for mediated advertisement must be diminishing as a resource, if not getting more valuable. Airtime is expensive, advertisments during the intermission or prior to the beginning of a movie don’t bring direct income to the film production, it is the movie house that benefits from this. The audience particularly young people have lesser attention span, and they would rather sleep during the intermission and just open their eyes when the movie is on. Movie goers go to the cinema to watch a film, not the advertisements, so they would instead go inside the movie house just in time for the movie.

The movie audience are prime target of advertisement. If they have been grown clever or have lesser attention span, advertisers got to be more agressive in their strategic decision to insert advertisements by flashing their brand logos and product names within the scenes of the movie. Cast Away is another vivid example of this strategy. That movie was like a Federal Express and Wilson film. Probably, the said strategy have signficant influence in the market consumption of those products and services. Hence, an increase in sale through increase of brand awareness.

The novel turned movie, The Devil Wears Prada, is another obvious illustration of this kind of advertising strategy, featuring of course Prada brand, other brands and even a coffee brand. One may argue, its nothing but incidental. Yet, the positioning of those brands in some frames or a scenes are obvious means of manipulating the audience subliminally through the power of visuals. A critical eye should be able to notice the panning of the camera and the transitions that puts those brands in focus.

Like in Transformers 3, the main actor is but wearing a simple white shirt, and prominent on that shirt is the Lacoste logo.  The camera is tilted up, the chest of the main actor is in the center of the frame, and slowly zooms in to the shirt’s logo. Lenovo had several exposures, that monitor in the boardroom’s table contrasts that of the table. The white backside of the monitor is so visible with the logo, and most of the time when this is shown, the camera is also tilted up. The same with the exposure of the Mac product, the camera is also tilted up.

With those camera techniques, the eyes of the audience are pushed to focus on the product, rather than the facial expression or actions of the actors. It utilizes blocking to keep the audience eyes glued on a certain object while their ears listen to the dialogue. More obvious of this subliminal advetising strategy, is when the product brand becomes part of the script. In Transformers 3, of the intelligence division, a woman is pictured to be so powerful, dominant, strong and confident. She has everything she “needs”, and all with her assistant – bags.

In the movie, when the chief needed something from her bag, the assistant asked which one. Then the assistant showed LV bag, and two other bags. The chief said “the Hermes Berkin”. One could guess which is the sponsor of the movie, or which brought more money for the said subliminal exposure. Competitors do not buy the idea of having their products placed before another, rarely this happens or not at all. With visual and audible exposures, Hermis must have pegged in alot of money and chose to place it with LV, which in either way creates an image that it is unlike LV to be preferred and trusted more by a powerful woman.

Ferrari, Mercedez Benz, Chevrolet and Pontiac are various car brands. They all appearead in the Transformers 3 movie. Only two were represented best, but one brand stood out from the rest. Chevrolet, with a lot of visual exposure and several memorable audible exposures. Bumbly bee, the young man’s friend is there throughout the movie. Pontiac was just but an old neon light. Mercedez Benz was attacked as unfriendly and hostile to women, mean, evil and expensive, with “Soundwave” becoming a snare and revealed as a Decepticon, costing 200,000 US$ which is said to be unworthy in relationships.

There must have been advertisement inserts in the earlier Transformer’s movie, specific to Chevrolet. But, this year’s sequel had the most obvious ones. Apparently, such ads distracted me from really focusing on the movie. On this note, it has worked strategically offensive to my interest of appreciating a movie, because it made me wonder on how much these brands pegged in on the production of the film. Sorry for me, that I get to be so critical of this manipulative act to exploit on the visual and aural perceptiveness of the audience, that in the end I was not so satisfied as I was in the earlier movies.