Archive for the ‘Media’ Category

There seems to be a strong desire for Filipinos to earmark their identity, at a global scale. Of course, national pride is engrained in every culture and societies celebrate its members’ victory in every competition arena.

Manny Pacquiao is the most celebrated 21st century Filipino athlete. In his last bout where he lost, Filipinos got disappointed and many turned sour to disfavor him later on. Others vent that he should have retired earlier on, so as to avoid this losing streak. While others deny the fact, by believing that it was an unfair match. In the field of sports, the Philippines is poor performing, yet the Filipino pride still glories in hope, with wishful thinking that its athlete could grab an Olympic Gold Medal.

Above sports competition, Filipinos are always hopeful to bring home an international beauty title. The country has less than a handful of top winners, compared to the runner up titles it has had. Internet brought some better to hope for the Filipinos, as it is one of the world’s most active internet users, that the Philippines lead in some online voting. Showcasing the beauty of the Filipina and even the males and gays, extend to the baranggay level, because that’s how Filipinos in their family and communities aspire for titles.

Like with any other nation or nationality, the Philippines has competitive chance to be at par with other global players. This notion stems from the fact of how Filipinos are actively contributing to the world economy. Yet, employment statistics would show that most of the Overseas Filipino Workers land skilled jobs and are working at their best at mismatched occupations as to their educational qualifications.

Such situation can be viewed still being competitive, justified by the conceptual virtue of flexibility and industriousness. There too are Filipinos who excel in their fields. Across the world, there are Filipino researchers, educators, engineers, scientists, analysts and IT experts, although we have no Noble Laureate yet.

Recently, the Philippines had another Saint, Pedro Calungsod, to pride the Cebuanos. Now, here is the situation where the name of Luis Antonio rings a bell as a candidate for papacy. From the time Pope Benedict XVI expressed his intent to retire from his post not called for by death, the Internet has been filled with the Filipinos hope for a pontiff coming from the country.

The expressions of this desire to have a Filipino pope, is extended to the regional level while tagging Tagle as Asia’s hope. Various memes, posts, comments, pictures and news proliferate in Facebook and in other online resources. Mementos of some people with Cardinal Tagle were also posted in some individual’s walls. Vigils were set in churches. Prayers are called for Tagle, to become the next Pope.

If news were right and credible to reflect genuine investigative reporting on Tagle’s credentials, his qualifications are supportive of his competence to lead the world’s Catholic Churches. This is the thinking of the ordinary man. The secular and spiritual minds will have another take. The Catholic Church has its own code of electing the pope.

Any adult Catholic male can be elected to papacy, as what happened to Urban XVI in 1937, but historically, the popes the church had were mostly from the College of Cardinals. The elected pope should obtain 2/3 of the voting members, and all are entitled to be elected. The Front Runners are those papabile or pope-able and they are identified by feeling the Cardinals. Thus, such pope-ability is dependent on Cardinal’s attitude towards another.

The process is not like the politics outside the Church, were candidates are nominated, debates are held and long campaign periods take the trail. The Cardinals vote in a conclave, for and amongst themselves, until a conclusive vote is cast.

Amidst the wait for a new pontiff, there are fervent calls that reflect the Filipinos idiosyncracy online in hope for the 1st Filipino pontiff, one can read these all over the Internet. While the Cardinals are in a conclave, they are not to communicate with anyone from outside. So, it must only be God, checking his FB wall, like any other online users who could read such posts! If God would be reading similar posts from every nation and culture, which prayer would he choose?


Instantaneous responses of online users to an object of attention in the Internet can make that material viral and so help the source achieve its intent –  hits for virtual stardom.This aim is not easy to achieve. Network metrics are now available to monitor which are potentially viral for corporations to plug in advertisements.

The Internet as a communication platform allows for any user with access to available free or paid applications to create, upload, download, post and share videos, photographs, texts, music and other programs. What we find now online are various displays that appeal to our multiple senses. Everything is seeking attention, in any form measured in terms of hits, views, reads, likes and shares.

The web is an interconnected network of information. When users connect and access any information in the Internet, others will surely know that behavior. With cloud networking technology, virtual platforms or websites have advanced into a more interactive social community. Business entities have interest on these online sites to connect to the users and market their products.

Consider Youtube, blog sites, and Facebook. In YouTube users can take advantage of its utilities and people can comment and share the videos to anyone else. In Facebook, advertisements are placed on the sidebars of your wall, and with those people or organizations you subscribe to. Sometimes, you will receive notifications of advertisements from your friends, and your friends are using them as well to market their own products. There are bloggers too who write for advertisements, just pay attention to the links and pop-ups aside from the obvious display ads in their site.

The Internet is a hyperreal market, where the users are potential consumers. There the demand for information is heightened by the frequency and the adjunct elements of interest in the displayed attention object. Value to the display object is added when attention is put to it. More views, more shares, more likes, more comments, more backlinks means more hits.  Those make the source an instant online star, and business wise could earn a lot from it.


Passing the Virus On

Instantaneous reactions result from our immediate perception of the display object. “Awesome”, “This gave me goosebumps”,  “Nice”, “good”, “OMG”, “WTF is this?”, “Darn”, “That’s not true”. Those are several of the comments tagged to a viral photo, video, message that we could find in an online social network are public site. Whether we react positively or negatively to the object on display, our consequent response to “share” that.

Online, we still bring our human side as social individuals. We feel and react with and towards another. When we see that someone “liked” what we posted, our esteem is affirmed. When comments  go deeper to tell something about our character or personality, our identity is validated, so we try to sustain such behavior. If we do not get any response from others, we tend to find ways to get their attention with another post, shout out or anything we could share.

Because we are social individuals we share. Since sharing is free, uninhibited and unregulated in a social network and in most interactive sites, we immediately click the like buttons or the share buttons. This reaction is instantaneous. Most often, we do not think and rethink of the consequences our online behavior could have on others. We are not much aware that we make an online display object viral by that instantaneous response.

Then after awhile we realize that we were so ignorant and irresponsible of our actions. That we merely followed bandwagon even if we did not know where it came from and where it is really going. We justify our actions as correct because we know others did the same thing. It is always easier for us to just get along what others are doing, but rarely do we pause and think about what we were doing.

The Internet is a potential source for anyone to make a name for his/her self. It is a potent media to lash on other people. It is an easy source to spread information or any display object like a virus. However, we need to know the source of the information or the material we are sharing, and also their intention, before we make our little individual online space a node to transmit that to our network members. While everyone seems to be interconnected online, we have to be more responsible.


Caught by the Virus

More and more people are getting online. With Wireless Broadband technology more accessible, and mobile communications getting cheaper and more adaptive for online usage, the web has more users connected to a network.

There are two posts in this blog, which I have earlier written, one about a campaign in Facebook dubbed as “invasion of memories” that went viral, and another is on “scampaigns” or “scare” messages that had many panicking about the nuclear radiation coming from Japan when it was hit by a tsunami. However, just recently while I was not busy replying to emails, comments on my blogs or shout outs, I have suspicions as well as criticisms to two videos being shared in my social network.

Malicious Dadalicious – The first video is about how to have a Benilde Accent“. This came infuriating and insulting to many students and faculty members of the school. In this video uploaded in Youtube, a girl named “Dadalicious” tried to tell her story of encountering a student from the said school, whom she despised because of her accent which the girl described as pretentious and characterizing that of Captain Hook’s. She probably wanted to make a funny video and create a name for herself, but she was irresponsible to name a specific school and even identified her friend’s name.

The students from the said school are active online users, and so some of their teachers too. Affected by the video, their instant response was to comment about it, and post their comment in their own Facebook walls. In 24 hours, it had 8,967 visits in YouTube, including my two visits. How this got to a Benildean’s attention must be intentional, if not a curious user must be searching about “Benilde” and unhappily stumbled on this video. Only one graduate of the same school directly replied to it using the same technology.

The video content as per its message was offensive to some, but only one Benildean replied in a video format, while others kept on sharing the said video. Now in this case, the affected ones (offended or not, having the purported accent or not) or just the concerned members of the school’s community are contributing their share by keeping the “link” in their walls. They are making Dadalicious, whose intent was malicious, rise to infamy.

What made this video “viral” though it really is not as per social network metrics, is that it appeals to the emotion with a particular bad taste. It is is insulting and outright directly hitting on some group of individuals. Naming the student or the school are offensive tactics to get some response, practically when it is making a faulty generalization by stereotyping the whole for an impression about a single individual. It was rude, unethical and irresponsible, but since the degree of offense is not immediately obvious to an online user, it stirs curiosity.

Random Girl Video – Another video on YouTube is getting a plenty of hits, likes and shares over Facebook. This video shows a girl singing in videoke at a certain mall. Indeed she has a beautiful voice. The video as of the time of this posting has 373,585 views. Behaving like the others in my network, I checked the link from their wall, because it has been frequently appearing and the video is getting “nice” reviews. But, I reserve some suspicions.

Why would a talented individual keep her face off the screen, like keeping her voice to be heard by everyone else? When this girl has that beautiful voice, she should have auditioned in the proper venues? Is it just because, the video was taken by some random person who happened to like the way she sings and caught it and uploaded it without her knowledge? Does she want to be a sensational hit over the Internet or just happened to be unsuspecting of the said video? There are a plenty of questions as to the intent of displaying the video.

The elements of surprise and mystery are in that video. The voice was brilliant but had no face in it. Anonymity made users more curious to know about the “random girl” and to hear her voice. However, in the same video the name of the “random girl” appears. If you search her name in Facebook, you will find a fan page where you can subscribe. If I am not mistaken access in altering or adding any content to the video is restricted for the owner of the video only. The owner of this video was able to identify the “voice” and his video was a hit. The elements to get the attention of an audience “hungry” for objects of attention were just right there to get such number of views.

It must be sheer surprise for the source of this video to capture it and upload it in YouTube. So far, he has uploaded 137 videos in the site, but only this video has gotten that huge number of views within one week. That video has helped the “random girl” get the attention of online users, that it was even supported Yahoo Philppines SHE.


Display and Attention

Sources of any display online are there for the users attention. They want comments, likes, views, reviews, shares. Advertisers prey on users’ creations shared online, and they are out there vigilantly monitoring the behavior of the online users. They are in the lookout for what is hitting the meters that measure audience share and responses. Those who gets the right number of hits become an instant star.

Traditional media like the television, radio and print are also capitalizing on the potentials of the social media. In some news nowadays, their source of information and materials are those posted online. They are also in the lookout for trends in the Internet and they broadcast this in their news reports. Likewise, online writers, bloggers and copywriters are also immersed in wave of information transferred over the Internet.

The primary reason of display is to get attention. However, online users have selective responses and filters towards materials on display. Despite their possible instantaneous affects, they also have values to make judgments and decisions.  Online users, the active and more so the inactive, would like to be updated, and they have to that tendency to the ride the waves of attention poured into a specific displayed object. The users’ behavior are affected by the many other elements in front of their screen and so with the task they are doing by that time.

So, it becomes more probable that online users tend to take actions that they regret later on. Hitting the keys and clicking the mouse are really easy, being more responsible doesn’t operate that way regarding our online behavior. We need to be responsible with what we share online, as we do not have the control of who can get this and how they will use it, and in most cases, links provide permanence to what we post online.


Fun, fun, fun. It is awesome at first to see someone planking, lying facedown with a stiff body on something and taking the risk a step higher. This phenomenon is a new craze among younger people, and those amused would also like to try – for fun’s sake and the thrill of the experience. As to why they do what they do is an interesting inquiry. Nevertheless, looking at this behavior in an outsider’s point of view leads to consider some basic insights of our communicative social behavior.

Planking as an action sends a message to the observer, as it is a form of self-expression approved by its audience. Approval comes in the form of amazement, amusement and excitement to the spectacle. Unlike the previous form planking in earlier societies of Haiti where it is used as a social punitive act for the deviant, plankers today deviate from what has been done by another planker. They take the risk higher as a spectacle to get audience attention.

It’s triple fun for a planker to get some attention. First, plankers demonstrate a skill or a talent of being able to control their body into a stiff position on and over something that virtually defies gravity and phyisical force of balance. Secondly, plankers feel social approval through the appreciation and amusement of their audience at the time of their performance.  Thirdly, plankers find more attention when their act is captured in pictures or videos and posted online. Planking, seemingly turns out to make at an instant a celebrity out of an ordinary individual.

According to sociologists, a craze characterizes a collective obsession, which is interchangeably referred to as a fad or fashion. Thus, we can understand planking is but temporal until it reached a saturation point that almost everyone has tried it and did not really get satisfied with at a latter time. In this craze, the involvement of other people is influenced by their perception to the act and their attitude towards doing such act. For the fun of it, many would try, and those who have tried planking, if they are gratified would continue for a certain period of time to better their feat. Online planking communities are even growing from the various parts of the world.


That is where obsession comes in a craze, it goes on until an alternative comes in to gratify that need for self-expression and attention. In one way or another, planking provides these young people to deviate from their routine. They may have gotten bored of their life in the virtual world, ultimately they find the gratification in going back to the real social connection by performance in the public sphere. Plankers most often do not this alone, they do it with some peers because of the risk and they do it publicly because they intend to be noticed.

Since it is immediately understood as form of a unique and amusing self-expression. Even authorities, like that of teachers in schools, do not really mind their students from doing it right there in their face. While planking does not really take much time, it is mostly unnoticed until the act is published in the Internet. There’s some risks in this craze,because they are taking the feat one step too far for their fatal death. Plankers should be aware of to put some limitation in their form of self expression. A young man from Australia plunged into his death planking on a balcony rail from the 7th floor.

Theoretically, planking is a craze resulting from the gratification through display and attention that one gets into. This daring phenomenon, in the context of our high tech-high touch world, shows how the younger generation desires to be liked more in the online world by performing in the real world social sphere. As planking is an Internet craze, most of the plankers got their interest to this phenomenon by appreciating it from the online media. Then they use the social world as platform for their performance simply to get the attention of the people in the virtual world.

Hermes Birkin, Louise Vitton, Lenovo, Mac Ipad, Pontiac, Ferrari, Chevrolet, Mercedes Benz, Lacoste are just some of the products with obvious subliminal advertising intent in having exposure in the Transformers 3 movie.  To some movie goers and Transformers the other product brands may not be well so obvious more than the popular car brands and models that transform into Autobots.

Movie and television show inserts are a recent marketing strategy. From a time, movie and television show producers are more concerned of the quality of film or shows they create. Although, they seek advertisement to help finance the production, they are also careful in hiding or smudging brands or logos of commercial products that may incidently be needed in the production design as props.

But the airtime, attention span, and interest of the audience for mediated advertisement must be diminishing as a resource, if not getting more valuable. Airtime is expensive, advertisments during the intermission or prior to the beginning of a movie don’t bring direct income to the film production, it is the movie house that benefits from this. The audience particularly young people have lesser attention span, and they would rather sleep during the intermission and just open their eyes when the movie is on. Movie goers go to the cinema to watch a film, not the advertisements, so they would instead go inside the movie house just in time for the movie.

The movie audience are prime target of advertisement. If they have been grown clever or have lesser attention span, advertisers got to be more agressive in their strategic decision to insert advertisements by flashing their brand logos and product names within the scenes of the movie. Cast Away is another vivid example of this strategy. That movie was like a Federal Express and Wilson film. Probably, the said strategy have signficant influence in the market consumption of those products and services. Hence, an increase in sale through increase of brand awareness.

The novel turned movie, The Devil Wears Prada, is another obvious illustration of this kind of advertising strategy, featuring of course Prada brand, other brands and even a coffee brand. One may argue, its nothing but incidental. Yet, the positioning of those brands in some frames or a scenes are obvious means of manipulating the audience subliminally through the power of visuals. A critical eye should be able to notice the panning of the camera and the transitions that puts those brands in focus.

Like in Transformers 3, the main actor is but wearing a simple white shirt, and prominent on that shirt is the Lacoste logo.  The camera is tilted up, the chest of the main actor is in the center of the frame, and slowly zooms in to the shirt’s logo. Lenovo had several exposures, that monitor in the boardroom’s table contrasts that of the table. The white backside of the monitor is so visible with the logo, and most of the time when this is shown, the camera is also tilted up. The same with the exposure of the Mac product, the camera is also tilted up.

With those camera techniques, the eyes of the audience are pushed to focus on the product, rather than the facial expression or actions of the actors. It utilizes blocking to keep the audience eyes glued on a certain object while their ears listen to the dialogue. More obvious of this subliminal advetising strategy, is when the product brand becomes part of the script. In Transformers 3, of the intelligence division, a woman is pictured to be so powerful, dominant, strong and confident. She has everything she “needs”, and all with her assistant – bags.

In the movie, when the chief needed something from her bag, the assistant asked which one. Then the assistant showed LV bag, and two other bags. The chief said “the Hermes Berkin”. One could guess which is the sponsor of the movie, or which brought more money for the said subliminal exposure. Competitors do not buy the idea of having their products placed before another, rarely this happens or not at all. With visual and audible exposures, Hermis must have pegged in alot of money and chose to place it with LV, which in either way creates an image that it is unlike LV to be preferred and trusted more by a powerful woman.

Ferrari, Mercedez Benz, Chevrolet and Pontiac are various car brands. They all appearead in the Transformers 3 movie. Only two were represented best, but one brand stood out from the rest. Chevrolet, with a lot of visual exposure and several memorable audible exposures. Bumbly bee, the young man’s friend is there throughout the movie. Pontiac was just but an old neon light. Mercedez Benz was attacked as unfriendly and hostile to women, mean, evil and expensive, with “Soundwave” becoming a snare and revealed as a Decepticon, costing 200,000 US$ which is said to be unworthy in relationships.

There must have been advertisement inserts in the earlier Transformer’s movie, specific to Chevrolet. But, this year’s sequel had the most obvious ones. Apparently, such ads distracted me from really focusing on the movie. On this note, it has worked strategically offensive to my interest of appreciating a movie, because it made me wonder on how much these brands pegged in on the production of the film. Sorry for me, that I get to be so critical of this manipulative act to exploit on the visual and aural perceptiveness of the audience, that in the end I was not so satisfied as I was in the earlier movies.

I have to admit I am a newbie in blogging, I haven’t even identified myself yet to be a member of the Philippine blogosphere.  Though I am having good reviews, reposts and increasing readership. I guess, everyone is new to blogging as the medium is a recent innovation from the last decade.

A blog or a weblog is an interactive communication platform where an author or authors posts articles on various contents and interest. The medium has several functions for an internet user. Because, the medium is so potent to reach diverse audience that can be tracked online, possible linkages with their own accounts would mean a marketing opportunity for any business.

Blogging, as a phenomenon, has mean several things to quite a growing number of bloggers. To me, I would like to keep its pristine state of providing my personal communication space in the Internet, where I am not restrained or constrained by anyone to write about what I want.

One staffer of an upcoming publication in our organization, actually asked me to write for it in their first issue. I told, I will write when I want to, what I want to and I don’t want to be subjected to pressures and prejudices. This is the same reasoning that governs my precepts on why I blog and what I blog about. It does not mean I should not observe etiquette and ruin my integrity.

My integrity in the first place begins in my accountability of expressing my thoughts about various things that I experience and perceive in the world around me. I can be technical or literary, just plain boring or too highfalutin. But, that is me as a blogger. My readers have to deal with this unless they send me some feedback of what they want to read about.

Although the medium, is interactive, it does not become that way until the readers start to be more open and vocal about their thoughts as to what I write about. I started blogging two years ago, but it was only last year, that I had more motivation to keep on blogging. I understood the responsibility that goes with this interest, and I am much more willing to learn its ropes.

Bea, a classmate in PhD who had been blogging for some time, had actually influenced me to spend more time with it. I appreciate her outright honest and helpful comments on my blogs. She is in the blogosphere as she knows many of the bloggers in the country, she had nominations in the last Philippine Blog Awards. Jenny, who silently read my blogs also provided me affirmations on my posts. And, the many faceless readers I have had around the world, all of them inspire me to blog.

My etiquette would be framed to the interest of my readers, on to my integrity, and never to the interest of business parties. Well, I would be open to the idea getting paid from posting some reviews of products and services, but I can not honestly promise that I could say I like something that I don’t really like.

Etiquette is a social act, integrity refers to the moral character of an act, be it personal or social. Etiquette is in the surface, but integrity is from within. A behavior can be judged to be without etiquette or ill-mannered, but it is not necessary lacking of integrity. As a blogger, I’d rather keep integrity, for with it I have more than the ettiquette.

With integrity, comes the writer’s sincerity, credibility and genuine passion to be a responsible blogger. His responsibility is towards his audience, nameless or faceless they may be. The blogger with an ethos, may have not taken any professional oath, nor have a license to write, but he is approved by the quality and nature of his posts that have implications on impacting some change in the lives of the readers and the world at large.

In a recent post, the Philippine blogosphere talks about etiquette and integrity in blogging. But, what is noticeable is that the issue centers on the dilemma of commercialized blogging. Etiquette for bloggers as social grace, has to be a shared construct. Although, the one given voice to share thoughts on it gains the power to compel other people. But, then as the blogging phenomenon is still new, this has to be taken seriously when commercialized blogging is the one in the hotspot.

Everyone is entitled to his or her opinion on the passing of the said bill. But it pays to be informed before expressing a strong opinion. This informed decision will have to consider looking at the issue in its various angles, ruling out what the bill is not and establishing what it is really for, compared against what various sectors say.

A national survey on public opinion may not be necessary, although based on the Pulse Asia’s recent survey,conducted  in October 2010,  69% or almost 7 out of 10 Filipinos would approve of its passing, while back in October 2008 under PGMA’s administration more people (82%) are in favor of it.

Media reports also present disparate information, with claims on being backed up by the same research methodology, even the data that they present were a little short, an exaggerated figure if not invalid and unreliable. An online newspaper reports a different condition, that in 2009 more Filipinos (96%) are not in favor of passing the RH Bill.

The media is presenting multifarious views to the issue, using the vantage points of the church, solons, common people, academics. If one is not following these threads of information, it is easier to be trapped on a single-sided perspective. The legislators are also divided on the question as to whether pass the bill or not

RH Bill 4424 is not totally new, this consolidated version has gone several revisions to consider other views and angles. So far, it is comprehensive. On the challenges of the church, one may not find textual evidences that it is intended to kill life of the unborn, control the population or degrade the sanctity of marriage. It is comprehensive because it goes beyond the issues of contraception or abortion as it seeks to protect the life of the woman and the dignity of a married couple in making choices for their family.

It focuses on more than that of protecting the woman, her identity, her sexuality and the promotion of social equity. The Bill imposes on the government a responsibility to consider fundamental rights to make a choice for life – without curtailing the right of the unborn. It would allow access to universal reproductive health care, access to vital information, and services for men, women and children regardless of their sexual orientation.

RH Bill 4424 is not only liberal, but also emancipating for the nation and the state to be more open, concern and conscious of the people’s reproductive health and the human sexual nature. It is emancipating because it will free people from the bondage of being ill-informed of their reproductive health, of sex and of sexuality. On sex education – the bill is clear to promote values, although ambiguous on what values should be promoted.

But, RH Bill 4424 is just the first step. If it is not passed, where do we go next?   It pays to be informed, while it costs allot to be ill-informed. RH Bill is not just about contraception, abortion or population control. It is about ensuring quality life and healthy lifestyle for every one in the state.

The highest moral obligation of the Filipino is not only to the protection of his ideosyncracy or belief, but to his kapwa, to the very least who can not afford to manage his family, or give his wife the reproductive health care she needs, and to those unknowing of the difference between healthy and unhealthy sexual lifestyle or the dignity of  gender, sex and sexuality.

In this digital world, everyone is a member of a networked community. Each one is connected and has access to information through the Internet and mobile communication. The rate of information transfer is too fast than our capacity to rationalize on the information we receive, and in most cases we react instantly without even going over our thoughts.

With the speed of information transfer compared to our desire to be critical about the information we receive, we tend to sweep on the messages rather than really pay attention to its purpose, source, meaning, and effect. Sometimes, we are not really receiving a message that is essential to make us really informed to enable us to make the right choices. Instead, we receive noise but act on it as we felt it is the right thing to do.

The first situation I could site about this is when someone through Facebook initiated that campaign against child violence. When users saw everyone in their networked changed their profile pic into a cartoon character within December 2 – 6, they changed their pics and hid their identity from the rest of the world. Simply, because they felt they were doing the right thing even though they were acting on the wrong message.

The second case is this text scare, that began today, on nuclear radiation that could possibly hit the Philippines within the next twenty four hours beginning 4 pm. In this message the technical jargon of a melt down is misinterpreted to literally melt our human skin. The solution “bathe one’s body with betadine and come out with an umbrella and wrap over one’s body”. That’s if it rains. It attributes the information to be coming from BBC as a newsflash.

Since we receive too many information and our filters to process those information are not always switched on, we can be overwhelmed by our emotions. On extreme ends, as what I illustrated, a message can easily come to us to be valid. The reason here is that our emotions create an imbalance on our judgment and so affect our propensity to analyze the message before we react to it.

In the Facebook Child Violence Scampaign, a positive feeling triggers a potential response. Since, our eyes delight on the images that we see, and that the message seems to appeal on our universal value to be of help to others, our action was instant. Then, we did not think that masking our identities and all other identities of Facebook users could give chance for phedophiles to prey on children using the network.

In the Nuclear Radiation scampaign, anxiety is triggered to affect our universal value for safety and self-protection. As we value others we pass on this message without really understanding its nature. As we are scared, we get more confused and so we tend to act righteously but in the end we will know that we were overreacting if not acting wrongly.

Communication devices like the Internet and the mobile phone are potential and vulnerable medium for scampaigns. Scampaigns are simple messages that stem from an issue of value to the wider population. It presents itself as a valid campaign with noble intentions to be of help to others or to the readers themselves, but it really has no effect at all to anyone. It seems valid because it masks the intention, if there is at all, with factual and truthful information.


Scampaigns are false knowledge that appears to be true, proper, moral and beneficial, but they have no value at all. It utilizes facts to prompt the receiver to do an action. The instigators of this scampaigns may have other gains, which we do not know unless we are able to track them, but possibly they find gratification in seeing someone do the action. The scampaign is an act to display to get attention, getting that attention is the fullest gratification that the scampaigner could get.

Scampaigners have no regard for others, because what they do have implications that they cannot control later on. The utility of the Internet and mobile communications is so convenient for them, so it can be assumed that these scampaigners are a bit techy and are also informed by their exposure to other medium of communication. Scampaigns, depending on the action required from the receiver can cause mass hysteria, social disorder, cognitive dissonance, confusion or could be a threat to national security.

At one point, scampaigns may appear to be innocent of any other dark motives, but in another it is way to disrupt existing order. So it is anarchaic, egotistic, and self-serving as it is dissillusioned. Thus, what the scampaigner wants to transmit is his personal dilemma or dissillusionment transferred to the action of the reader which he wants to have control of. Such a person, must have suffered social rejection, that he is in isolation and he finds value to his self by misinforming the widest number of people possible. Simply the scampaigner is neurotic.

A genuine campaign has a source, the identity of the source is revealed and recognized by the receiver. The message is not masked with incongruent information. The message can be validated through others and the authorities’ position. It calls for an action, and that task is logical and reasonable. It does not prey on the individual’s emotional weakness, but appeals on their rational mind. It will have plausible and significant results, and it can never be challenged or questioned at any angle.

Think these over? How can changing one’s profile pic save a child from domestic and social violence? Test, look at the statistics of violence on children, then change your profile pic and look at the statistics the next day or so. If the statistics dropped the campaign was genuine. How can betadine protect you from radiation? Test, deep and smudge some meat with very generous amount of  betadine inside a microwave, if it keeps the meat fresh after high heat for 15 minutes, the source of that text scampaign was right, and I am all wrong in whatever I said.

We are living in an information age where knowledge is supposed to be at the tip of our fingers. Because our fingertips don’t think it doesn’t not mean that we lost the ability to be critical of what we read in our mobile phones or the internet. It becomes more esssential for us to challenge and question the knowledge that swarms our networked world. Or is this just the effect of living in a wild wired world where humanity is moving towards its devolution?